Brand

your brand is the story of your business

The first thing a customer sees about your business is your brand. Instantly it tells them if you provide what they need, that you’re the right brand for them and if they connect with your business on a personal level.

Your brand should tell the story of your business and it’s personality.
In an already over-crowded market, it’s important that you express who you are and differentiate yourself from your competitors. How do you want your business to be viewed by customers? Fun, feminine or premium?

I specialise in creating feminine branding for small businesses and making the way you tell the world about yourself beautiful. However the branding I create is also functional; it’s designed to have a purpose across your whole business, online and offline. It doesn’t just look good, it drives revenue.

Positive Thoughts
A good brand encourages consumers to feel positively towards your business
Unique Selling Point
Branding helps you stand out from your competitors and differentiate you in a crowded marketplace
Memorable
Your customers remember you for longer if your brand had an impact on them and connected with them on a personal level
Higher Prices
A premium brand means your customers are more likely to be willing to pay more money for the services your business provides

My Process

1

ideas

I learn about the things you love, colours you like and your story to find the essence of what makes your brand tick

2

mood boards

I create mood boards from the ideas we’ve talked about. You can then mix and match from the mood boards, until you have a brand you love

3

your stationery

I design your personalised stationery to compliment your new brand. It comes printed on high quality paper to leave a last impression

Key Information

What's Included

Logo design
Colour palette
Brand guidelines
Stationery design
50 business cards
50 compliment slips (A6 or DL)

Price

£500

Contact Me

FAQs

What paper do you use for printing?

A wide range of papers are available for your stationery. The standard papers I use are 400gsm silk for business cards, 150gsm for compliment slips, 300gsm for postcards and 150gsm for flyers.

If you want to know more about different types of paper and the costs, we can talk through all of the options.

How many colours can I have?

You can have as many colours as you like, however I tend to recommend a maximum of 6, to ensure your brand doesn’t get overwhelmed.

Your brand colours, usually include 1 darker tone, 1 medium tone, 1 lighter tone and 1 font colour as a minimum.

What fonts can I have?

You can have whatever font you would like. If you have any in mind, let me know in the initial chat, so I can make sure it’s on your mood board design.

I usually choose from Google Fonts, as they are free for commercial use, so there’s no extra cost for you.

However, if you are looking for something a little different I can advise on licensing costs.

Do you take payment in instalments?

Yes I do. Payment is taken in three stages: 10% is required when you book me for your branding, 40% is taken on completion of the mood boards and final 50% is taken after I produce your final brand guidelines and stationery designs.

How long does it take?

From initial conversations to completion is around 3 weeks. This includes a 2 days response time from you. If this over runs, it may delay completion. The timelines and date will be outlined in our agreement so we can arrange these for when you’re available.