Andreas came to me as he felt his current cake logo and branding wasn’t representing the luxury of his company. He had trained for years as a chocolatier and wanted something that was as luxurious and decadent as his wedding cakes.

With cake logo design, it can be challenging to stand out from the crowd. I used browns and teals that also highlighted his chocolate work but also were very different from the light colours in the wedding industry. I also went to visit his workshop and saw all the marble he used, in his work and decided to add this to his branding.

He takes great care over each cake and his branding had to show that. Therefore I added gold for a premium touch and to represent the luxury nature of his cakes. Plus, the extra detailing showed the detail he added to each cake.

A large part of the process of me creating a brand is to represent the personality of the brand which often comes from the person behind the brand. Andreas’ chocolatier talent and taste in interior design, really helped me bring his brand to life.