Denise had run Great Cakiness for a while and felt she wasn’t getting the clients she wanted for her business. She wanted cake designer branding that would be feminine and premium so that she could stand out as a wedding cake designer, especially in such a crowded wedding market.
Therefore, it was essential to ensure she appeared as a professional cake designer, instead of a start-up business. Also, it was necessary to make sure her cake designer branding showed her as the high quality and premium brand.
The first part of my brand design process was speaking to Denise and understanding her business. I took elements of photography and colours from her cakes to produce cake designer branding that would make her stand out, but also match her personality.
We choose soft colours with hints of gold to highlight her feminine and professional business. Furthermore, after developing the logo, I created a background from the same graphic to tie all printed and digital elements together.
If you’re looking for someone who listens and delivers, Lydia Rose Design is who you need.
I had a bad experience before coming to Lydia but she took the time to listen to my concerns and made me feel totally at ease and comfortable in her abilities. It paid off because Lydia is brilliant at what she does and completely rebranded me!
Denise Moore – Great Cakiness
I would love to hear from you if you want to know more about discovering your own cake designer branding. Fill in the form below or call me on 07854 308050, to have a good chat about your business.
However, if you’re not quite ready to take the plunge, read my recent guides on all things running a business.