Great Cakiness wanted a feminine cake designer brand to stand out in the wedding industry and give her premium style.
The first thing a customer sees about your business is your brand. Instantly it tells them if you provide what they need, that you’re the right brand for them and if they connect with your business on a personal level.
Your brand should tell the story of your business and it’s personality.
In an already over-crowded market, it’s important that you express who you are and differentiate yourself from your competitors. How do you want your business to be viewed by customers? Fun, feminine or premium?
I specialise in creating feminine branding for small businesses and making the way you tell the world about yourself beautiful. However the branding I create is also functional; it’s designed to have a purpose across your whole business, online and offline. It doesn’t just look good, it drives revenue.