Fresh Shoot Studios had been running a couple of years and trends had moved on quite quickly from her original branding. Amelia wanted wedding photographer branding that was going to last a long time and was feminine to match her clientele.
Her style of photography was so strong, I wanted to ensure that her branding represented both the high quality of her work and was premium to attract the right customers.
We started to look at other photography wedding brands to ensure that we stood out from her competitors and had a brand that represented her personality and style.
I began the brand design with a mood board with a variety of styles. Amelia came to me with her original green colour, that she wanted to retain but give it a slightly more premium and modern twist.
I looked at colours that would compliment the greens and also represent a premium wedding photographer brand that would last a long time. We chose soft corals that can be used as a secondary colour on stationery designs and her photography website.
The logo was kept to the original design, however with a slight change to the colours to match the new greens we had picked out for the branding.
For Fresh Shoot Studios, we went on to produce stationery, brochures and a website design that brought Amelia more revenue and customers.