Coupons are a really useful way to create sales and promotions within WooCommerce.

 

1. Finding Coupons

Coupons are found under WooCommerce > Coupons.

This will bring up all your current coupons.

2. Adding a new coupon

To add new coupon click “Add Coupon” at the top of the page.

Add the coupon code in, make sure it’s easy to remember and type for customers e.g. “Sale20”.

The description is for you so you know what the coupon is for.

There are 3 tabs when it comes to Coupon Data.

 

a. General

In the general tab, you can set the basic information for the coupon.

There are 3 different types:

Percentage Discount: This gives your customers a percentage off, as this is a percentage it applies to both the basket and products. For example, 10% off.

Fixed Basket Discount: This is a monetary value off the total basket value. For example,  £10 off all your products in your basket.

Fixed Product Discount: This is a monetary value off a product or multiple products. For example, £10 off a specific scarf.

 

“Coupon amount” is where you input the coupon amount. For Percentage, this is a percentage, for a Fixed Discount, it’s a monetary value.

“Allow free shipping” is how you set-up a free shipping discount if you only want free shipping available when people input a coupon, rather than a minimum amount.

“Coupon expiry date” is so if you want the coupon to only be available for a certain amount of time. For example, for a spring sale.

 

b. Usage Restrictions

In Usage Restrictions you set what is and isn’t included in the coupon.

“Minimum spend” is when the coupon is only available when the customer spends over a certain amount.

“Maximum spend” is the maximum total people can receive the coupon on.

“Individual Use” is when you don’t want the coupon to be used with any other coupons.

“Exclude Sale Items” is when you don’t want the coupon discount to apply to items on sale.

 

“Products” is the products you want the coupon to be available on.

“Exclude products” if you have specific products you don’t want to the coupon available on.

“Product Categories” is when the discount is only available on specific categories. For example, 10% off T-Shirts.

“Exclude Categories” is when you don’t want specific products included. For example, 10% off everything except T-Shirts.

 

“Allowed Emails” is if you only want specific customers to be able to use the coupon.

 

c. Usage limits

In Usage limits are the amount the coupon can be used.

“Usage limit per coupon” is how often the coupon can be used. For example, if you have the first 10 people get a 25% discount, you would input 10. It means the coupon can only be used 10 times.

“Usage limit per user” is how often each customer can use the coupon. For example, if you have an introductory offer, you would type in 1. This means each customer can only use it once.