Kerry was looking for a new website for her makeup artist business Blue Vanilla Beauty. It needed to use her current branding and a fresh design.
Online Marketing is the easiest and cheapest way to talk to your customers. It sells your brand 24/7 without you needing to be awake for those hours.
It can help you drive revenue directly and quickly like no other marketing tool can.
However it isn’t just about driving revenue. Online marketing also helps build relationships with your customers and they get an insight into who you are and your business. You can express who you are through content that customers can access at any time.
It’s also personal. People often think that online marketing is broad, however if your targeting is correct and accurate; you can reach people on a personal level with your product and show them what is right for them.
Data drives online marketing, so part of my process is really understanding who your customer is, what channels they are using and what is most likely to attract them to buy from your brand.